NEWS that Prada could be in talks to produce a diffusion line for HM is enough to run a fizz of pure electricity up the spine of London's fashion know-it-alls.
Stella McCartney's range for the high-street store caused grown women to cry in the aisles when the last parka had left the building. With a Prada label, the frenzy would be bordering on insanity.
Prada, you understand, is the fashion editor's label of choice. If you have spent the best part of two months charting the rise and fall of hemlines in Paris, Milan or New York, it is Prada to whom you turn in private: those sneakers with a subtle scarlet tag, a handbag in lizard or crocodile or honeyed calfskin;
peculiar shoes with squiffy
heels in heliotrope or petrol
Dimmable LED Down Light K1004 - 3x1W / 3x3W blue; breathy puffs o f see-
through silk underwear, and
Jewellery Silver Bangle your scent that glorious
zephyr from its bleach-pink
box will be Prada.
Quite why Miuccia Prada has
led the game for almost two
decades is simple enough to
explain. She is an innovator
where others fear to tread
truffling out new seams in
fashion with almost
monotonous regularity.
Virtually every collection
births the mood of the moment
homespun, sober, folkloric
vintage, faux naif, ugly, chic,
that wildly successful but
prosaic nylon knapsack which
propelled the decades-old company from cherished esoterica to global domination during the Nineties
embroidered patches Yes, sometimes the Prada look can be discomfiting and discordant, like watching a junior brass band play. But it is always avant-garde, and subsequently slavishly copied by other design houses and by the high street. Simply put, Prada leads.
Beyond that, the company's success springs from its utter luxury. If you have never stroked one of its cashmere pullies, go on, treat yourself; I defy you not to purr.
Buy it at HM, though, and the spell might just dissipate.
After all, it's hard to spin a dream for Pounds 29.99.
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