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'Miuccia Prada is an innovator
Posted On 02/01/2010 05:15:50 by mywatches

NEWS that Prada could be in talks to produce a diffusion line for HM is enough to run a fizz of pure electricity up the spine of London's fashion know-it-alls.

Stella McCartney's range for the high-street store caused grown women to cry in the aisles when the last parka had left the building. With a Prada label, the frenzy would be bordering on insanity.

Prada, you understand, is the fashion editor's label of choice. If you have spent the best part of two months charting the rise and fall of hemlines in Paris, Milan or New York, it is Prada to whom you turn in private: those sneakers with a subtle scarlet tag, a handbag in lizard or crocodile or honeyed calfskin;

peculiar shoes with squiffy

heels in heliotrope or petrol

Dimmable LED Down Light K1004 - 3x1W / 3x3W

blue; breathy puffs o f see-

through silk underwear, and

Jewellery Silver Bangle your scent that glorious

zephyr from its bleach-pink

box will be Prada.

Quite why Miuccia Prada has

led the game for almost two

decades is simple enough to

explain. She is an innovator

where others fear to tread

truffling out new seams in

fashion with almost

monotonous regularity.

Virtually every collection

births the mood of the moment

homespun, sober, folkloric

vintage, faux naif, ugly, chic,

that wildly successful but

prosaic nylon knapsack which

propelled the decades-old company from cherished esoterica to global domination during the Nineties
embroidered patches Yes, sometimes the Prada look can be discomfiting and discordant, like watching a junior brass band play. But it is always avant-garde, and subsequently slavishly copied by other design houses and by the high street. Simply put, Prada leads.

Beyond that, the company's success springs from its utter luxury. If you have never stroked one of its cashmere pullies, go on, treat yourself; I defy you not to purr.

Buy it at HM, though, and the spell might just dissipate.

After all, it's hard to spin a dream for Pounds 29.99.


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